Fasebook Case

Facebook is the biggest social networking site on the Internet where as a user you can create your homepage, share your photos, videos and connect with other Facebook users without spending a penny. So how Facebook became a $50 billion company with 32 worldwide locations and over 3500 employees?

On 2011; 85% of Facebook's revenue was generated from advertising. Advertisers are attracted by two significant things. First, its enormous 955 million monthly active users, second the ability to target ads with the individuals' field of interests.

But how Facebook knows users' fields of interest?

Users' activities are tracked inside and outside of Facebook with like/share/recommend buttons and cookies. I would probably say that this should be the biggest privacy concern for all users. Because, tracking means keeping users' personal data and in order to reach to targeted user group Facebook shares that personal data with its publishing partners. There are lawsuits alleges that Facebook violates privacy, publicity and consumer protection laws by sharing members' personal information with advertisers and other commercial purposes. Facebook is making improvements to give users more control over their personal information but many users probably don't read or understand the privacy policy or don't know how to adjust the privacy settings to keep personal information from being shared with 3rd parties.

In my opinion there are ways to solve the privacy issues but Facebook must take a rigid action

Facebook should keep users' personal data away from its advertising and publishing partners. Any advertisement filtering or customization must be done and delivered to users directly from Facebook's servers. The disclosure of a connection between a user who clicks on an advertisement and his/her Facebook data must come from the users' specific action. Before a user