Financial Strategy Pfizer Triangle
Autor: TeeWhite • November 2, 2015 • Case Study • 280 Words (2 Pages) • 1,014 Views
Week 7 – Pfizer Information Systems Strategy Triangle
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Business Strategy Elements | Organizational Strategy Elements | Information Strategy Elements |
Reach individual patients | Cut back on Research & Development | Invest in IT in regions low in internet access |
Implement loyalty discount cards | Minimize the workforce | Develop mobile applications aimed at consumers |
Establish relationships in emerging markets such as Brazil, China and India | Slash overall operations costs | Develop a cloud-based CRM system aimed at physicians |
Search for new big pill blockbusters | Win new customers in emerging markets | Create new hybrid business- technology manager positions |
Create huge market access | Provide information customers can’t get elsewhere and make medication affordable | Implement virtual R&D system |
Impacts between the elements:
Pfizer have a leading portfolio of products and medicines that support wellness and prevention, as well as treatment and cures for diseases across a broad range of therapeutic areas. This creates inter-play among the triangle sides. Additionally, market access is the main strategy of Pfizer wherein it can firmly seed its IT platforms and mobile based apps.
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