Foundamental of Marketing

Type of Positioning Strategies

        The market positioning is the one of the strategies that we can use to arrangement for a product to occupy a clear, unique and desirable place relative to competing products in the minds of target consumers.

        In our company we use the product quality by our positioning so in the positioning strategy that we used is More for the Same because our company more focus on the customer’s benefits and the customer service. The More for the Same is introduce a brand offering comparable quality but at the lower price. Its means that we produce the product with the high quality but sales at lower prices to the customers. Even though competitors also produces high quality of product but the prices is higher than us. Our company also provide the good services and better quality than the competitors.

        Our company also have make the main aim in the different income level of consumer. In the high income level of consumer, the consumer can buy the high quality of product by using the lower prices. The lower income level of consumer also can buy our tablets by using affordable prices.

        The positioning is help us to protect our business from the problem but make sure that choose a suitable positioning for own business will help to make profit, get high performance in the market and get the customers satisfaction.