Frutalia

MANAH GROUP

FRUTALIA BRAND - LIQUID NATURAL FRUIT

FROM COLOMBIA TO CANADA

INTERNATIONAL MARKETING

GUS LAZOPOULOS

GROUP 7:

HARMEET SINGH CHHIBBER, - 100986446

ALEXANDRE JENSEN - 100978696

MAYANK SHAH - 100973422

NATALIA RENDON FERGUSSON - 100982972

DECEMBER 4TH, 2015

Contents

EXECUTIVE SUMMARY        

DESCRIPTION OF PRODUCT        

RATIONALE FOR SELECTION OF MARKET        

LEGAL/POLITICAL/CULTURAL IMPACT        

Legally        

MARKET ENTRY STRATEGY        

SWOT ANALYSIS        

RATIONALE FOR PRICING AND PROMOTIONAL MECHANISMS        

Current Scenario        

The target market        

Price Strategy        

Promotion Strategy        

Packaging        

RATIONALE FOR LOGISTICS MANAGEMENT        

Shipping method and terms        

Documentation        

Warehousing        

Methods used by competition        

CONCLUSION AND ACTION PLAN        

BIBLIOGRAPHY        

APPENDICES        

EXECUTIVE SUMMARY

This market research project and marketing plan is designed to assess the possibilities and strategies of entering the Canadian market with our product FRUTALIA that consists of sachets of liquid natural fruit that is poured into hot water in order to make a hot nutritious beverage that's different from any tea or coffee format seen in Canada so far.

This project is composed by a detailed description of the product and a market assessment which explains why Canada is rated the best country do conduct business within G20 which promotes and welcomes foreign ventures in its territory. Favorable demographic, willingness to try foreign products, suitable climatic condition and potential to grow are also key elements for choosing Canada as our target country. Also, FRUTALIA is one of its kind product, handing first mover advantage, to capture and establish a large market share.