Fundamental and Technical Analysis of Alibaba Inc. for Investment

Fundamental and technical analysis of Alibaba Inc. for investment

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Executive summary

Contents

Executive summary        1

1.0        Introduction        2

1.1        History of e-commerce, online retail and Alibaba        2

1.2        Research aim        3

1.3        Expert’s view on investing in Alibaba Inc.        4

2.0        Literature review        6

2.1        Alibaba Inc.        6

2.2        Alibaba business model        6

2.3        Alibaba growth trend        8

2.4        Alibaba financials        10

2.5        Hypothesis development        12

3.0        Research models        13

3.1        Research philosophy        13

3.2        Data source and data        14

3.3        Research paradigm        14

3.4        empirical test        14

3.4.1        Fundamental analysis        14

3.4.2        Technical analysis        16

3.4.3        Challenges of the model        16

References        18