G4s Security Solutions Paragraph

Marketing Practices

Core Marketing Practices

STP

Marketing Channels

New Consumer Capabilities

Relationship Markets

Breakthrough Marketing:

Inegrated Marketing
Internal Marketing

Performance Marketing

Building Strong Brands

Shapingout the market

Marketing intelligence System

Customer Relationship Management

Attracting & Retaining Customer

Building Loyalty

Niche Market

Local Marketing

Product Differentiation

Brand, Logo

Understnding Customer needs

Digital MArketing

Competitive Market Analyse

SWOT

Porters Model

STP

Primary + Secondary + tartiary

Marketing Practices:

G4s is a company whoose marketing is not done only by the marketing department. marketing needs to affect every aspect of the customer experience , meaning that marketers must properly manage all possible touch points. Marketing must also be heavily involved in key general management activities which does by the G4s. Their recent market practices which creates a strong marketing organization, From CEO to executive level everyone should involves with marketing.

They Works with five key functions which is leading their marketing within the organization:

1. Stregthening the brand
2. Measuring the market effectivenes of G4s
3. Driving the new product which is cash service and facility service of G4s
4. gathering meaningfull cutomer insights
5. Utilizing new market technology which brings out by the electronic security team.

Heartbrand

The Heartbrand logo of G4s accompanying various countries to grab the market..

G4s is the world’s biggest Private security solutions compnay, with an annual biggest turnover. G4s logo represents them the best in the security solutions industry because of their respective services g4s has earned so much brand value in the world. Mainly their logo is their main marketing approach. People in the world trust them for their name. There has many companies in the world but only in the security industry G4s has the highest growth.

SWOT analysis

Strength:

• G4s  is one of the world largest Company.
• Company has advanced technology and well skilled professionals.
• Security Personnel is highly qualified.
• 187 Countries operation.
• The target people are the nieche people.
• Company totally owned, systematic distribution network, transparent communication system.
• Participative management style.

 Weakness

• Competitors have strong promotional activities.
• Customers are offered better alternatives by the competition.
• Advertisement flaws.
• Poor Promotion of the brands
• No Unique identification of them.

Opportunities

• Population expanding at a rapid rate.
• Security industry  is becoming more quality conscious.
• Current capacity utilization & 0% which can be bather broadened with the increased in demand.
• Customer base is increasing with effective marketing.
• Now a days security conciousness is high so a large prospective market where they can introduce.

Threat

• Political and economic factors.
• Partial government Policies.
• High rate of competition.
• Local companies low rate competition.

 Advertising

G4s need no to spend money on Advertising. Because their advertising key point is their Security personnel(Uniform), Their Cash Service Vehicles By which they get more customers. Moreover they are introducing them by the Nieche market magazine. Their key advertising point is,

1. Their Security personnel (Uniform)
2. Cash Services vehicles
3. Magazine
4. Event Program

Principal Competitors:

In Bangladesh g4s is only one multinational company which gives service to the nation. Moreover there has many more local private security company competitiors but their level is not as much as G4s has.