Games Workshop Group

        Games Workshop Group is a business that designs, manufactures, distributes and sells everything an enthusiast needs to play tabletop wargames in the fantasy world of Warhammer. It is a niche business that appeals to people dedicated to the Games Workshop Hobby. They create materials of the highest quality that appeal to a niche sector of the population. It is a global business with more than 250 stores in The Americas, Continental Europe and Asia Pacific but also trades with thousands of other independent retailers worldwide. Games Workshop faces many management challenges. These challenges consist of making sure every sales goal is met and numbers increase each year, all the way down too making sure every toy miniature is in great condition and is ready to be sold. However there are ways of turning these challenges into positive challenges; challenges that can be met and help the company at the same time. Games Workshop needs to keep expanding, and in the process gain more of a fan base, because more fans lead to more customers, and more customers lead to making sales goals every quarter. Games Workshop also needs to do a better  job of  making realistic goals, because there goals and margins do not match up what so ever, the amount of units being sold differ greatly to the amount of time they think it takes for the toy to be sold. These challenges however are not major they are minor errors that can be corrected over the course of time. Games Workshop would be considered “Somewhat Decentralized”, because Of Games Workshop’s nearly £126 million in 2009 revenues, over 70 percent came from outside of the UK. With offices in the U.K., U.S., France, Germany, Spain, Italy, Australia and Japan, the company used to maintain a separate web presence for each. As a result, product availability differed by territory, processes were inefficient, and interactions between the sites and back-end systems were inconsistent. Committed to delivering high quality across its business, Games Workshop saw they needed to improve. “The web is a critical way for us to connect with our customer base. To ensure consistency, and a satisfying consumer experience, we needed to centralize our web operations,” explains Erik Mogensen, head of global web sales for Games Workshop.