Gap Case

Read the Article from the link above about “Gap.” In 1 page summarize What do you think went wrong with their branding/logo change? Why do you believe the logo change wasn’t effective to its marking group? What should they have done differently to have the “political support” or to motivate the change? What is your “brand” and how do you want people to remember you? How do you market your best skills?( see rubric for 1 page assignment under Rubric Folder to the left)

This article talks about Gap's logo launch receiving disastrous reviews and bullied off by the social media to revert back to its original - which Gap mellowly bowed down to. Gap's logo is contrasted to Clorox's seamless unveiling a week earlier. Reeser, a managing director at a branding powerhouse mentions how Gap gave away too easily and faltered

Read the Article from the link above about “Gap.” In 1 page summarize What do you think went wrong with their branding/logo change? Why do you believe the logo change wasn’t effective to its marking group? What should they have done differently to have the “political support” or to motivate the change? What is your “brand” and how do you want people to remember you? How do you market your best skills?( see rubric for 1 page assignment under Rubric Folder to the left)

This article talks about Gap's logo launch receiving disastrous reviews and bullied off by the social media to revert back to its original - which Gap mellowly bowed down to. Gap's logo is contrasted to Clorox's seamless unveiling a week earlier. Reeser, a managing director at a branding powerhouse mentions how Gap gave away too easily and faltered