Gasoline Exxonmobil

External Environment Analysis

1

  Introduction

1

  General Environment

1

    Demographic Segment

1

    Economic Segment

3

    Political/Legal Segment

5

    Natural Environment

6

    Technological Segment

8

    Sociocultural Segment

8

    Global Segment

9

  Industry Environment

10

    Porter's Five Forces Analysis

10

    Intensity of Rivalry

10

    Supplier Power

11

    Buyer Power

12

    Threat of Substitutes

12

    Threat of New Entrants

12

  Competitor Environment

13

    Future Objectives

14

    Current Strategies

16

    Capabilities

18

    Assumptions

20

    Responses

22

  Driving Forces

23

    Further Technology Applications

23

    Improving Efficiency in Upstream

23

    Environmental Sustainability

24

    Regulatory Influences and Government Policy Changes

24

  Key Success Factors

25

    Advance Technology

25

    Market Achievement

25

    Specific strategy elements

25

    Skills & Capabilities

26

  Strategic Group Map

26

  Conclusion