General

Our group report is base on Harris Tweet proposal for strategic growth on children wear in Japan. We are Four members in a group and combine work on it. The name of group members are ( Astrid de Magnienville - Margaux Sallé - Shoaib Qureshi - Moritz Jeske ). we all work in a group and assign the work to the members of group and compile the whole data. We all did a lot of research on Harris Tweed and the products of that company. Also find out the gaps in Japan that why Harris Tweed is to focus on japan , specially children wear. There are lot of opportunity in Japan for children clothes. Apply the swot analysis to find out strength weaknesses of the company. Pestle analysis that focus on the external marketing environment. Apply five forces analysis and find out level of competition within an industry and business strategy management. After that concern about the aims to examine the resource and the core competencies of the form to identify their competitive advantages. Recommendations that is necessary to farm the strategies of new clothing line. Branding to make a brand well known. Implementing to expand the new product in Japan. Also work on the distribution of a company product. In the end of the report make a conclusion for what strategies use for children clothes in Japan.

 On start of the  report is introduction of the company and area of findings n product. Introduction is done by the Margaux. Astrid de Magienville is done with the conclusion and recommendation section in which branding, implementing and distributing with help of other group members. Myself ( Shoaib Qureshi ) work on the Porter five forces and also apply that to find out how the company have to concern about the analysis of Five forces. Moritz Jeske did the analysis part as well Swot analysis and Pestle analysis with Margaux Salle. All the group members sitting in uni for discussion and also communicate with each other through Facebook. All group members find the whole details of each n every part of the report and bring the maximum knowledge in report. Everyone contribution and effort is equally and work hard for the report.