Google's Culture

GOOGLE'S CULTURE

Student Name

Date

Google's Culture

1. Google's Organizational Culture

Google is a company that makes decisions in teams. An effective organizational structure prompts a company to success. The culture in Google supports excellence in the field of innovation. However, the organizational structure of Google is not typical because of direct social links and emphasis of change. The chances of success are facilitated by a good alignment of culture and structure within an organization. The management of Google has used the technique of aligning culture and structure in aiming at the success of the company. The dominant positions in Google are synergistically positioned to the benefits of the company’s structure and culture (Subhadra, 2004). Companies use different organizational structures but Google has a cross-functional form of organizational structure that is a matrix with considerable flatness degrees. The major features of Google’s organizational structure are:

1. Flatness
2. Product-oriented definition
3. Function-based definition

1. The Extent Google’s Organizational Culture is Consistent with its Vision and Corporate Strategies

Google’s consistence in the market towards achieving its corporate strategies has been enhanced by staying focused on the set objectives. The major service provided by Google is has been search engine for information. Apart from providing information, the company has facilitated communication through the Gmail platform. The creation of a brand name that markets the company is a key to success. Google uses the search engine in making their customers satisfied and able to get the required content. The visitors to the site have been also sellers and buyers of content. Through the content search objective, people have sold and bought a lot of content through the Google platform. It has facilitated business and created opportunities for content writers to sell their articles and research materials. The vision statement of Google is, “to organize the world's information and make it universally accessible and useful.” Since incorporation, Google has aimed at focusing on developing the proprietary algorithms in the maximization of the effectiveness of its products. The best product of Google is its search engine. It has been used by many scholars and researchers for doing research and finding information. Despite Google benefiting from the on-site headquarters, the intangible brings more success to the company. Google has turned to be the paragon of every other company among all industries. The company’s vision has three major variables that are “world’s information, accessibility, and one click.” The accessibility variable is fulfilled by the search engine, and on the search engine, the databases are updated regularly to offer the latest forms of information under the click of a search button. The maintenance of its databases with al updates on information has helped the company consistent in the market. Other cultures that have maintained the consistency of Google’s culture include the hiring of the best and brightest candidates in the job market, making the human resource work as a science, and creating of a casual and d working atmosphere.