Google Essay

Competition is the driving force of change. Companies improve their products and customer satisfaction through competition. Competition is good for customers since companies will work harder to provide better products and services not to lose their customers to their competitors. To engage in competitive behavior, Google needs to know their own strengths and weaknesses, users’ needs and the competition. Recently the Federal Trade Commission closed an investigation into Google’s competitive behavior in 2013. The article shared that Google engaged in anticompetitive behavior to maintain the dominance of its search engine. According to FTC, Google copies content from Amazon and threaten to remove those websites from Google if they try to fight back. Google also favored their own shopping and travel services in their search engine results against Yelp and Orbitz. Google is already a stronger and more powerful company from other competitors. I don’t think the method Google chose to compete with others was a healthy way to compete. If Google puts more efforts in developing and providing higher quality of accurate search results obtained a lot quicker, then Google will fairly win the competition. If Google offers more competitive rates to the advertising clients, it will increase their sales and reduce their costs. Google can also develop more new features that other competitors didn’t introduce to the market yet.

Unlike other competitors, Google has no adoption of commercial agendas. Google focuses only on improving algorithms for quicker and better results. Google’s main focus is search engine. Google has many enhanced features like search history and language flexibility that help users to have faster and better search. Google has a product search engine, also known as Google Shopping. It used to be called Froogle. Google Shopping allows users to search products on online shopping websites and compare prices between different websites. Google also offers free software to marketers to optimize their investment in Google.

When companies feel competitive pressure or see an opportunity to improve their position, the intensity of rivalry will increase. According to Porter’s five forces framework, the intensity of rivalry among firms is one of the main forces that shape the competitive structure of an industry. Porter five forces analysis can be used