Green Food Market Research

Sampling :

We choose convenient sampling to make market research. It is picked on the basis of convenience to the research. Convenience sampling lends itself to qualitative research, where consumer information can be obtained fairly quickly, inexpensively and effectively from convenient respondents who are close to hand. So it is a good way for us to make research report.

We went to KFC and a coffee shop to make our marketing research. During our way to school, we also made the research in bus, so we touched different people. Different incomes and different ages of them we touched. There are students, white collars, blue collars and housewives in our market.

Product：

1 According to gender classification (female)

classification Number Percentage

Identity Know 53 91%

Unknown 5 9%

Frequency Always 32 55%

Not always 26 45

Kinds Fast food 9 15.5%

Green food 22 38%

Others 27 50.5%

Factors Price 9 13%

Taste 36 55%

Nutrition 19 29%

Others 2 3%

According to the form, we found 91% of females know the identity of Green food, but their frequency of buying them is not that always, they prefer green food than fast food, and they pay attention to the taste of food.

2. According to age classification (20-39)

classification Number Percentage

Identity Know 47 90%

Unknown 5 10%

Frequency Always 28 54%

Not always 24 46%

Kinds Fast food 8 15%

Green food 20 38%

Others 24 47%

Factors Price 8 16%

Taste 23 44%

Nutrition 19 37%

Others 1 3%

According to the form, we found 90% of people between 20-39 years old know the identity of green food, but the frequency of buying this kind of food is not that always. They prefer green food than fast food, and they most value the taste of green food, and second value nutrition.

3. According to education, we found most of the samples are bachelor degree.

classification Number Percentage