Havaianas Case

avaianas

Decision 1: http://en.wikipedia.org/wiki/Online_shopping#Customers

We are going to make an application for smartphone, which will be available on android and Iphone. The application will be the continuous of Havaianas website, that is to say, an e-shop but on mobile. With our application we want to target football fans for the World Cup on 2014 and also the young families with different nationalities.

Customers need + expectations are not the same for everyone, the mobile application can reach football fans, with different age, gender, experience, and culture, and improve the notoriety of Havaianas

Benefits: increase immediately the number of customer; promote our brand over the world; keep relationship with customer. Being present everytime; increase revenue;

Create a self-booking tool so that it is convenient to our customers to book our products, then we can earn more money.

STRONG RS, addition to disseminating information, it is also about building a relationship with customers and making money.

Relation => B2B , B2C, C2B. the process is called business-to-consumer (B2C) online shopping, In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. Consumer to business -> consuer can creta their flipflop also on the mobile with their own design.

Decision 2:

We can use the same resource, since we make an application. For the moment we have a shoes company. We can do it with the existing envelop of the company but we need to include some training for employee in digital marketing. The brand quality will be stronger.

Support devices, with technical partner

The changes =>

In-house division:

The software company Huawei will create our application. We are going to pay them. Cooperate with visa, paypal…

Structure: We take the opportunity of the world cup to improve our