Hdfc Bank

Corporate Accounts

Semester II

CIA 1

Company – Snowman Logistics Limited

[pic 1]

Aniruddh Airen

1520103

2BBA A

About The Company

 Snowman Logistics commenced business as a trader of frozen marine products in 1998. Sine commencing Snowman has expanded their operations to become an integrated temperature controlled logistics service provider with the ability to serve customers on a pan-India basis.

The operations of the company can be classified into the following business segments:

 1. Temperature controlled services

 2. Ambient distribution

In 2014 Snowman commenced ambient warehousing as well. As of now the company own more than 23 temperature controlled warehouses in more than 14 locations across India. The company’s distribution services comprises primary and secondary transportation. The primary transportation (long haul) generally facilitates inter-city transport of products. The primary transport service includes door to door service, customized Milk Runs and Part Cargo Consolidation. The company also provides secondary transportation i.e. last mile distribution, supplying, amongst others, QSRs, retail outlets, restaurants and the hotels.

Some of the products that are catered by Snowman are
∙ Dairy products including butter and cheese

∙ Ice-cream

∙ Poultry and meat

∙ Sea food

∙ Ready-to-eat / ready-to-cook food products

∙ Confectioneries including chocolate and baked products

∙ Fruits and vegetables

∙ Healthcare and pharmaceutical products

∙ Industrial products

GDL (Gateway Distirparks LTD.) is the largest shareholder. Some other share holders are Mitsubishi, IFC and Norwest Venture Partners.

The company’s competitive strengths are:

• Pan-India integrated temperature controlled logistics service
• Domain knowledge and technological advantage
• Ability to attract competing brands
• Management Expertise
• Focus on Quality
• Established client base
• Strong promoter and investor base

Some of the Business Strategies used by Snowman Logistics are:

• Maintaining their position in the temperature controlled logistics service industry
• Augmenting their market share by penetrating markets catered to by regional and / or unorganised operators and in Tier II and Tier III cities
• Increasing their revenue share from value added services
• Increasing their client engagement through vendor consolidation
• Their  Business Operations

Price Band

Lower price brand: 71.30

Upper price brand: 106.90

Current value: 91.84

Issue opened on: August 26th 2014

Issue closed on: August 28th 2014

Capital Structure

[pic 2]

Listing

The Equity Shares offered and issued through this Red Herring Prospectus are proposed to be listed on the BSE and the NSE. Our Company has received an ‘in-principle’ approval from each of the BSE and the NSE for the listing of the Equity Shares pursuant to letters dated October 11, 2013 and September 27, 2013, respectively. For the purposes of the Issue, the Designated Stock Exchange shall be NSE.