Henkel Case Analysis

1. How can you define a winning culture?

According to us, a sustainable winning culture is the one which establishes a clear mission statement in a company with a clear Vision. This culture incorporates shared values to achieve the mission and imbibes these values in their existing culture.

It clearly reflects the overall communication strategy of how the company intends to be successful. It encourages to eliminate the complacency in the system and encourages leadership at every level across the company and entrepreneurial spirit among its employees.

1. What do you like about Rorsted’s approach?

Rorsted became the CEO in 2008. Ever since, he took the ownership of the situation and displayed excellent transformational leadership skills. His style was goal-oriented.

• He focused on developing shared corporate values in line with the vision while focusing steadily on steering Henkel through the crisis
• His communication strategy was excellent as he actually invested lot of time and effort in explaining his employees that they need to move faster to eliminate the complacency from the system
• He did depth-benchmarking against his competitors and took a goal-oriented approach which helped in achieving the full business potential of Henkel while also strengthening their teams globally
• He took aggressive initiatives to shut-down the loss making and invested in long-term goals
• He established an excellent performance Management System which benefited the employees as well as organization as a whole
• He took a well-thought, well-planned, well-mapped approach with set time-frames in order to achieve the goals