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H&m Life Style Company

Autor:   •  March 8, 2018  •  Essay  •  653 Words (3 Pages)  •  573 Views

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Business Foundation

Business Concept

Life style company that encourage people to live freedom and respect their culture and environment

Strategic Mission 

We are always trying to leverage the market and going global by inspiring people with our casual outdoor products and activating local communities

Core Strategy

  • Make relation with local communities (bikers, music, art, photography, and business).
  • Enhancing the customer experience through online and offline channels
  • Fast products developing and optimization production system.
  • Humanizing the brand
  • Never stop trying to make any social impact
  • Build a great corporate culture

Resources Management

Financial Resources

Private Capital and retained earnings

Technological and Physical Resources

Partnership with modern garment manufacture

Outsourcing supply chain management consultant

Human Resources

  • Financial manager
  • Marketing manager
  • Product development manager
  • Admin and customer service

Operational System

Accounting

  • Microsoft Excel
  • Sales data recording on website (www.savemymonday.com)

Production

  • Partnering with Sicepat
  • Partnering with Clothe manufacture
  • High quality control

Markets

Men 18-28 years old

Target Segment

Value Proposition

Customer Benefit

Photographer

Street photographer

Landscape photographer

Analog Camera User

Cool for ootd

Rugged, and versatile

Affordable price

Multifunction

Motorcycle

Classic motorcycle

Daily motorcycle user

Fun, young and, courage

Versatile and rugged

Affordable price

Wind breaker

Denim

Darahkubiru forum

Rugged

Fit with your denim

Tough material fabric

Affordable price

Rugged

No shrink

Traveller

City traveller

Nature outdoor traveler

Cool for ootd

Versatile

Ready to wear in any weather

Affordable price

Wind breaker

Multifunction

...

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