How Can Ocean-Blue Successfully Penetrate and Bring Mahalo Hawaii Deep-Sea Desalinated Drinking Water in the Philippine Market?

Autor: Mark Parana • July 15, 2016 • Case Study • 1,494 Words (6 Pages) • 1,131 Views

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Midterms

Submitted by:

Parana, Mark Angelo

Submitted to:

Regina C. Dy, PhD

February 29, 2016

STATEMENT OF THE PROBLEM

How can Ocean-Blue successfully penetrate and bring MaHaLo Hawaii Deep-Sea desalinated drinking water in the Philippine market?

OBJECTIVES

To determine the advantages and disadvantages of MaHaLo versus existing drinking water in the Philippines
To review the ability of MaHaLo in terms of penetrating a new market and possible global expansion
To analyze and decide whether MaHaLo is capable of successfully penetrating the Philippines market

ASSUMPTIONS

Philippine market is at current year - 2016
Desalinated drinking water is already known
Balanced distribution of population per gender (ie. 50% men, 50% women)

SWOT

STRENGTHS	WEAKNESSES
Active communication of Ocean-Blue's president to possible distribution centers (ie. hospitals, hotels, big supermarkets and department stores). (Operations) Established operations (Marketing) Desalinated deep sea water has been in the market for 2.5 years already (Marketing)	Product may be deemed expensive (Sales and Marketing) Lesser known brand in Philippine market (Marketing)
OPPORTUNITIES	THREATS
Growing number of health-conscious Filipinos (Socio-cultural) Large expanse of sea water (Economic) Cheap Filipino labor for production or manufacturing (Economic)	Availability of cheaper alternatives (ex. Wilkins, Absolute, etc.) (Economic) Water territory dispute amongst Philippines' neighboring country (Political)

THEORETICAL FRAMEWORKS

Ansoff Matrix

Ansoff Matrix is a tool used to investigate the implications of your organization's current strategy and those of any changes that are suggested by the SWOT analysis.

Figure 1: Ansoff Matrix

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image from: Ansoff Matrix ,Free Management Books

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