Ikea

Live Shows:

The performing arts industry in Canada has grown enormously over the last several years. Keeping in line with its specialty live TV offerings catering to women, family and kids, Corus should focus on two live show segments: standup comedy and talent shows. The new entertainment line can be conveniently added to Corus’ global TV network as well. Given the vast variety of distribution opportunities with the emergence of live streaming and other online TV services, the real value for Corus lies in producing and organizing these live shows in-house.

The arts, entertainment and recreation industry in Canada is an $11 billion industry and gaining increasing popularity.1 High disposable incomes and a strong culture or arts and entertainment makes Canada an ideal place for live shows like standup comedy, and talent shows like magic, acting and dancing shows. Concert and event promotions can further add to the revenue model of live shows. Another opportunity in this segment lies in arranging exclusive corporate events which demand high profit margins. Compared to TV shows, live shows are relatively cheap to produce and dictate high ticket prices. Consumers in North America place a high value on live entertainment and large cities with high population densities attract large amounts of crowd to such events. Furthermore, such shows attract audiences of all ages and genders. Companies like Corus can also take advantage of technology to not only attract performers, but also reach out to a wider consumer base and provide value added services through online portals.

The quantity of artists and cultural workers in Canada have been rising at a fast pace. Furthermore, most live show performers work part-time on multiple jobs which means that they do not need to be hired on a permanent basis and can be hired for specific performances, thereby significantly reducing the cost associated with hiring such talented artists.2