Imagination Case

Imagination is the gift that God give to us. Everybody have the imagination ability and that is why until today we have so many things that are create which are unbelievable in last time. This is so important for a mankind especially for an entrepreneur. Albert Einstein have said that, “ Logic will make you from A to B, but imagination will make you from A to Z.

Actually imagination can define as you perceive, conceive and believe based on more that what you alone can see, hear, touch, taste and smell and on what you can imagine. To become a successful entrepreneur, you should have your own imagination and how you think about it, it seems like unrealistic in that moment, but it will become achievable if you believe on it.

We can use imagination in several ways that might help us to achieve our goal in our business. And one of the ways is through see the world and imagine the future through your customer eyes, this is because customer is “king” in business sector, if you can fulfill their needs, sure you can achieve your goal. Next, is move fast to build physical and action you will take, if you just imagine without any realistic action, how are you going to achieve? In addition, we must have our own imagination, and is not blindly following other people’s analysis of future.

Imagination although sometimes have criticism by some people due to it is just imagine and not realistic. But sometimes it can bring benefit because you have imagination so you have the driving force to achieve it and generate the work. Besides, imagination also improves business runs every day due to you have your new idea and will try to make the business to a greater platform day by day.

The example that I think have the entrepreneur imagination is Tony Fernandes whose is the founder of the Airasia Airline. Tony Fernandes has a great imagination which are introduced the first budget no-frills airline and he have make a slogan which is “Now everyone can