Imc Plan for Launching Rips Vege Chips

3. Design a launching integrated marketing communication campaign for Vege Chips product of CFL for India and Australia using their present strengths as well as by adding new. ( justify tour selection)

The initial step of CFL to launch vege chips is make the target market aware about the product, the values it provide and the benefits it have in terms of health. So the CFL go for the push marketing strategy for promoting the product. Core Finland Ltd could use several push marketing strategies to generate awareness of Vege Chips:

Display of advertisements: Objectives of advertising here is aware most of the people about the product and building the brand in the mind of the targeted market. Provide such an impact that whenever the health and nutritious snack subject comes on mind, target people at least once think about the product "RIFS VEGE CHIPS"

For displaying the product to the targeted consumers we certainly go through the attractive TV ads. For the advertisement we should hire a local ads agency firm from both the countries and also show the advertisement on a continuous basis not on a specific time slot as the product is very new. The in the bill boards on some noticeable area we can promote our product with some influential characters or spoke person. Also in some other printed media like the some youth oriented magazine or health concern magazine or in social web pages we can display our products.

Advertisements are the best way to promote a new product in the mass market. As the product is new in the market people should be aware about the values of the product. As the product is positioned on the attribute of the product means the health benefit sides, it only well informed by the displaying continuous ads. Using a influential spoke person in ads can provide a positive thinking about the product and also make it attractive to the customers. We hire add agencies for making a creative and eye catching promotion and also provide the information of the products vales in a very efficient way. We don't use any time slot for displaying ads as we want to build the product as a brand. Use of magazines or social web pages, like Facebook for providing product information because in the leisure time the target market addict themselves on browsing over the social web pages or read magazine.

Sales promotion: It has main objective to make the people to taste about the product for future purchase and having opinion about the product. Also the sales promotion influences the people to discuss about the product and being a spoke