International Report on Brazil

International report on Brazil[pic 1]

(Flagz, 2013)

Words count: 3065^[a]

Contents Page

1. Excusive summary........................................................3
2. Introduction...................................................................4
3. Discussion.......................................................................7

3.1 Market Entry Strategies....................................................7

1. Recommendations.......................................................10
2. Reference...............^[b].......................................................12
3. Bibliography.................................................................15
4. Appendix......................................................................16

1. Executive Summary

To summarize, Brazil is the largest county in Latin American, it has the huge population and many natural resources, the economy in Brazil is now in the low ebb but the GDP growth rate will be come positive in last few years, Brazil also has the good policy on FDI which will save a lot money and energy. However, there are also some potential risks of doing FDI with Brazilian company, like it hard to find a reliable partner, and the large amount of competitors can make huge ^[c]pressure, the policy changes and the linguistic diversity might influence the business. In order to successfully enter Brazil market, it is important to find a suitable way avoid problems, and there are most most important recommendations for ABC Limited Company enter Brazil by using FDI.

1. ABC Limited Company should consider the cooperated company’s reputation, be specific about the contract, and be specific about the duty allocation.
2. ABC Limited Company should build their own distinctive competence, by apply the good product with lower price than others, be special about the after-sales service, or offer customized items for customers.

1. Introduction

With the improvement of globalization, more and more companies choose to start the business in other countries. Therefore, it is important for company to consider the different factors of the country they want to enter, like economic, culture, political and technological.^[e] (Scholte, 1999) This report will focus on the IT manufactured company go into Brazil. This is a country where located at South America, it is an emerging market with big national territorial area and admirable geographical ^[f]location, and it has a large population. (Please refer to map 1 in appendix for more detail)