Intro Case

The most outstanding feature about Diageo Plc is its brands. Some of the brands it offers have been around for centuries. This implies that the company has been able to secure brand loyalty. These include Smirnoff, Johnnie Walker and Bailey’s. On top of this, the distiller has a huge size with branches all over the world. The advantage of such a large size is that the company can appeal to numerous market segments. Besides this, it can make up for weaknesses in one area with strengths in another country. (Hill, 2005)

The Company also has confidence in the fact that it produces good quality beer. This means that sometimes the product ‘sells itself’ so to speak. It can also pride itself in the fact that it delivers lots of products in an efficient and fast manner. Actually most bars and pubs in the United Kingdom heavily rely on supplies from the company. Such an arrangement is only possible if the supplier has established a name for itself. This is definitely the case with Diageo.

Another source of strength is the fact that the company promptly caters for its clients through efficient customer care. Responses to customer requirements and needs are done promptly and most of the time this is achieved through cooperation with the marketing and sales team.

The Company has been at the frontline in employment of technological advancements in its production processes. For example, some of its distilleries are up to date in order to speed up the rte of production. On top of this, it is continuously introducing latest bottling technologies. It marketing processes have also been streamlined through the introduction of internet marketing.

2.212Weaknesses

Because the company is located in different countries around the world, some of the branches have not been effective in the implementation of company policies and procedures. This implies that the company has not been as successful in certain countries as