Introduction in Entrepreneurship

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Name                : Goh Yao Jou

Class                : Foundation in Liberal Arts

Teacher        : MrAbas

Date                : 14/6/2014

Module        : Introduction in Entrepreneurship

Topic                : Individual Assignment

Part A

Ideas for Entrepreneur:

• Organic shop
• Homestay
• Vietnamese cafe
• Art school museum
• Beauty saloon

Three filtered ideas

1. Organic shop

-Nowadays, people are getting concern about their health no matter how busy they are. They realize the importance of having a healthy lifestyle because health is precious than money even gem. It is useless having a lot of money but losing health. In addition, organic food is more eco-environment.

1. Vietnamese café

-Food is the paramount necessity of the people.Public are more likely trying new and fresh things now. Moreover, Vietnamese coffee is rather nice and acceptable by everybody.

1. Homestay

-There are many people like to travel overseas during holidays. They prefer homestay than ordinary hotel because homestay is cheaper than others.

Final Idea

1. Homestay

-Homestay is accepted by most people regardless age and gender. Homestay usually located at remote areas. People in 21th century are busy working to earn money in order to buy cars, houses and live a luxury life. Why not try to relax? Therefore, they prefer homestay to relax themselves and away from hustling and bustling city life. Furthermore, fees of homestay are more affordable by everyone. Travel expenses are greatly reduce by cutting down accommodation’s cost.

PETS+E

1. Politic- Homestay also known as Bed and Breakfast (BNB) in England. In general, homestay is modify from a normal houses. Therefore, it is rather difficult to get green light and license from government. Sudden political changes such as local election also bring a huge impact on homestay too.

Government will charge higher tax towards homestay owner.

1. Economic- Starting cost of homestay is rather expensive because the operating and renovation expenses cost a bomb. The decoration of each room also pricey.

1. Technology- As we live in unsafety society, advance security system is utmost importance. These security system such as keyless entry system instead of traditional door lock and CCTV are rather expensive.

1. Social- Homestay will cause in and out people explosion. This will definitely affect neighbours and brings a lot of trouble to them.

1. Environment- The exhaust pipe of vehicles release chemical gases which contain poisonous gases such as lead, carbon monoxide and etc. These will cause air pollution.

Market Research Survey

Thank you for participate in this market research survey to help us identify the needs of homestay in KL.

Answer based on:

1. Very like
2. Like
3. Satisfied
4. Moderate
5. Dislike

1. Do you like homestay?

1. Do you prefer bagpack travelling?

1. Do you prefer transportation provided during travelling?

1. Do you like nature?

1. Do you like local traditional food?

Analyse the Data