Iseeisee

ISEEiSEE

Strengths:

1)Natural Ingredients:The company made their products with high quality fresh fruits which means no pigment and no preservative.Also,their company will not keep their products overnight to make sure all the ice cream sticks provided are freshly everyday.

2)Handicrafted Ice Pops:All the sticks are original handmade.

3)Festival Theme:Special sticks for Halloween-ROLL EYE JESS,MothersDay-Mama loves flower

4)Sponsor of Events:For instance,ISEEiSEE be the official sponsor for Red Bull Flugtag in 2016.

5)Utilize Celebrity Effect:ISEEiSEE invited lots of celebrities to try their new products and posted their photos in social media,for example,singers Janice was invite as a guest.

Weaknesses :

1)Low Coverage:There are only 5 shops and some pop-up stores in Hong Kong,e.g.Causeway bay,Canton road Tsim Sha Tsui and Queensway, Admiralty

2)Expensive Price:ISEEiSEE fixed the price over 40 Hong Kong Dollars,compared to other ice cream sticks,its price is about 2 times higher.It may due to the high production costs of ice cream sticks with freshest fruits.

3)Propaganda Channels:The methods of promotion were not efficient because the target audience are limited.For example,ISEEiSEE posted their new products in Facebook,only people who pay attention to ISEEiSEE’s fans page can get the latest information.

Competitors Analysis

Häagen-Dazs, Lola’s Ice Pops and Appolo are three main competitors of ISEEiSEE in the market.These four companies have different strengths and weaknesses on each aspects.

Ingredients of Products

ISEEiSEE made their products with high quality fresh fruits which means no pigment and no preservative.Also,their company wil not keep their products overnight to make sure all the ice cream sticks provided are freshly everyday.Similarly,Häagen-Dazs is known for using their natural ingredients. For instance, Häagen-Dazs Chocolate ice cream does not contain any sources of gluten,like cream, skim milk, cocoa processed with alkali, and egg yolks.Using natural ingredients can let the customers trusting the product and keeping patronise.However,when comparing to ISEEiSEE,Lola’s Ice Pops and Appolo,their ingredients is less healthy because it contains more suger and fats.What’s more,all the ice pops provided by Lola’s Ice Pops are handmade with the health and fresh ingredients available sourced both locally and from overseas,packed with lots of delicious and fresh fruit.Their current flavors depend largely on what fruit is in season so they can make the most flavorful pops using