Jwt in China

China's economic is huge and has become one of the fastest growing industries markets of the world. Olympic Summer Games had held in Beijing in 2008 that clearly showed China's political and economic powers are strong and there was a golden opportunity for advertising agencies. Chinese advertising industry is rapidly increased due to its population and consumption. There is a competition for advertising company with international and local advertising firms in china. The size of a nation's advertising market is positively associated to its economic development. Beijing, Shanghai and Guangzhou are the top three regions in advertising sales.

New middle class emerged by increasing industrialization, foreign trade, and commercialization of the urban economies. According to Geographic location, Shanghai and Beijing were tier-one cities created a substantial segment of luxury consumers who shopped at high-end malls and luxury-brand boutiques. There are also great disparities the amount of disposal income, education, and regional wealth distribution between urban and rural areas. Disparate development effects between the middle-class and mass market with a wide range of different consumption levels and consumer behaviors. The gap between regions had been developing. China's Gini coefficient rose from 0.257 in 1990 to 0.447 in 2005 (a zero coefficient showed perfect income equality and a score of 1.0 absolute noted income inequality). In 2006, China's richest 10% of households possessed 40% of the national wealth.

Traditional media platforms like television, radio, print media, and newspapers are still influenced in China advertising channels. The number of newspaper copies printed per capita in the urban areas of China was stunning in 2006. During the previous five years, the newspaper copies per day in China are more than the newspaper copies per day in the United State. Furthermore, in 2008, the rate of China's Internet-user