Kao Singapore Pte Ltd Marketing

1. Introduction: Company, Brand and Product

1. Introduction

Kao established from Japan since 1887. Kao Singapore Pte Ltd started in 1965, back then known as Malaysia Kao Company (Private) Limited. Formally started direct sales operation had move on to full sales and distribution operations. With a wide selection of skin care products from cleansing, make up remover, UV protection to men’s range, suit different needs and the ideal essential skincare for every woman.

Kao’s mission striving for sincerity satisfaction and rewarding of the lives of people worldwide through their Company’s core domains of cleanliness, beauty, health and chemicals. Their vision aiming to be a worldwide group of companies that is direct to the consumer in each market, earning the respect and trust of all stakeholders and contributing to the sustainable development of society

1. The uniqueness of Bioré  UV Aqua Rich Watery Gel

Bioré UV Aqua Rich Watery Gel as the newest launch of enhanced sunscreen products offering the highest level of UV protection SPF50+ and PA++++. The unique Aqua Micro Capsules UV block ingredient and along with Hyaluronic Acid & Citrus essence provide ample hydration and softens skin. Suits all skin types from head to toe. No more heavy greasy sunscreens, the amazing light and watery texture spread and adsorbed easily without leaving a white cast. Loved by women for its cool and refreshing feel upon application. (Kao Singapore, 2015)

1.  Product Stage in the Product Life Cycle

Bioré UV Aqua Rich Watery Gel is categorized under the growth stage. Bioré UV Aqua Rich Watery Gel is a newly launched product and its sales are doing well which helps to boost up company profits. Therefore, Kao Company is planning for a major expansion whereby Kao Company can increase their market shares.

1. Internal (Micro) Analysis

1. Company

Kao Singapore’s office situated in the Central Business District in Clemenceau Avenue. Kao’s constant pursuit of innovation creates new value for consumers, their research and development laboratories are worldwide presenting and continue the development and excellence of Kao’s premium products. The strength of their employee are the most important asset in successfully bringing life to their sustainability plans. Kao develop comprehensive sales activities, propose ideas to create an attractive point-of-purchase and effective sales methods and provide consumer communication know-how to retailers. Most importantly, they attempt to uncover issues that affect both consumer and retailers from their point of view. Kao’s product are fully protected by patents. (Pestle Analysis, 2015)