Kellogg’s Strategy

STRUCTRE

For this company they are decentralized authority which is the entire employee have their own responsible to perform the task when given. For example, chairman of the board and many other department that been exist to managed the company such as financial, human resource, operation and else. For example, operational for Asia will be handle on Asia community. Moreover, they also will match the Asia demand to make their product strategy. Such as yogurt with local favorite fruits.

SYSTEMS

With the constantly growing of the technology, we also must catch up the technology so that our product can be market with high reputation. Such as, technologic graphic and integrated management system. By using technology, we can see almost all opportunities to market our new product in current global market. Meanwhile, we also can seek for supplier that we can deal with, for a good negotiation price or else by using high technology in making the yogurt. This because, yogurt are very need sensitive care of food such as long lasting freshness, logically yogurt cannot stand the heat of surrounding. By, using a good transportation to send it worldwide. Kellogg’s also have special appointment in order to control the nutmmon product that famous in the market. They also can send more supplier to the retailer so that it will be more shortage.

STRATEGY

For Kellogg’s strategy, the organization prepares in response to, or anticipation of changes in its external environment. For their external environment, their have to well managed their strategy to coop the future prospect interest especially when compete with competitor. Kellogg’s also must have clean compete with them so, that we can build a nice, clear good relationship with them. This because kellogg’s as we all currently know kellogg’s specialize in making breakfast meal. For new product they must