Kotler and Nancy Theory

        Kotler and nancy come up with the theory of CSR that will help the economic, social stakeholders, environment and voluntariness to get better life.

        Economic, if the company makes profit and contribute to the government, the government will develop and the economic also grow up. The higher the company is earning the more taxes is given to the government. The more the government getting tax, economic will develop faster. Example, Toyota is exporting car to the other country so Japan government getting more taxes from Toyota Company.

        Shareholders are the people who invest in the company. Shareholders should have proper interaction with the suppliers, distributers and costumer who is also working indirectly for the company. Shareholders are the reason a company functioning and if they stop investing it may cause the company to stop functioning too. Shareholders should respect each other and they shouldn’t discriminate each other. For examples, Maybank is treating every shareholder in a good way so that other people also would prefer to invest in Malaysia.

        Social, the company will grow if the company help society to grow up. At the same time their business should take care of the social welfare. If the company helps the society it gives impact on the community economic that will make their life better. If company concerns about society it will affect the business for earning more profit. The society will care about the company more if the company care about the society. Examples, Nestle Company gives jobs for handicapped people and also contributing for social welfare in India.

        In environment angle company should concern about environment in doing business. The company can contribute for clean environment by Recycle, Reduce, Reuse. A company make a great impact on environment by reducing plastic on packaging. If company can create a better environment it can function for long time. Example, Starbucks are using recycle tissues and also giving $2 discount to bringing own coffee cup from home so that the usage of plastic can be reduce.

        Lastly, voluntariness comes when a company is willingly helping the society or community to make them feel better for certain period. Company is not legally obligated to do the voluntary work. It depends on the current economy of the company. If they have model to do charity the company can do. But it is really important to create brand awareness among the people. The voluntariness is one of the most powerful way to reach people. Example, Pizza Hut gave free pizzas to injured people in Hurrican Kathrina in America.