Kraft Foods Company

Table of contents

1. Introduction 3

2. Five decisions of Operation Management

2.1 Design of good and services 3 - 4

2.2 Human resource and job design 4 - 5

2.3 Inventory management 5

2.4 Process and capacity design 6

2.5 Supply chain management 6

3. Mission and strategies of the company 6 - 8

4. Achieving the competitive advantage 8 - 9

5. Product life cycle stage 9 - 10

6. Managing quality 10 - 11

7. Reference 12

8. Appendices 13

1. Introduction

The main objective of this report is to understand how companies apply operations techniques to help them to gain the competitive advantage. The company that I have chosen to work on is Kraft Foods.

Kraft Foods is the world's second largest food company. Kraft food brands have consumers in about 150 countries, and in the United States, Kraft products are present is more than 99 percent of households. Kraft offers consumers the foods they want and the brands they trust. They offer truly delicious taste, quality and convenience. They are also focusing on health and wellness, snacking, quick meals and premium products to make sure our foods fit the way consumers live. Kraft Foods proudly market nine brands with revenues exceeding $1 billion and more than 50 additional brands have revenues greater than $100 million. And, more than 40 of Kraft Foods' brands are at least 100 years old.

Kraft Foods' success is achieved by their extensive food industry experience and management depth. They strive to produce and provide healthy and premium food for their consumers. This report with be focused on their cheese products.

2. Five decisions of operations management

2.1 Design of goods and services

Customer Service is responsible for the Demand-to-Cash; working with Kraft Foods' Sales and customer teams to forecast base and promotional demand, executing the order creation, order processing, order fulfillment and credit/collection processes. Delivering the customer service key performance indicators and maintaining good working relationships with their customers is vital to their success. In addition to the normal day to day activities, Kraft Foods' also have many collaboration projects with specific customers, such as Shelf Ready Packaging and On-shelf availability