Lancome Report

This is a marketing report on Lancôme market research strategy ,we are analysing SWOT for the company, the way they communicate with their customers, we also will have a look at PESTEC analyses for the brand ,how good they are doing since the brand has been lunched in the market. First starting with the background research ,we will gradually go down to its lunched advertising campaigns. We will look at what market research they have been using since 1936,advantages and disadvantages of their market research to get customers feedback, so that they can work an their product and the service they provide ,to develop the brand as its main goal since 1936 has been to be the best cosmetic company in the world. We will also explain the micro and micro factors having impact on the company. Will look at the market concept as well.It is a full marketing report pack on the best cosmetic brand in the world "Lancôme ". the report will be focused on customer satisfaction, their needs and wants. Also how the company response its customers expectations. We will complete the report buy analysing its future focused plans .the report will show the differences between market research, we will look at globalisation strategies of the cosmetic company Lancôme ,its shareholders, and its other united cosmetics under the name of the brand .this report will give us a clear in formation about Lancôme since 1936.The report will also provide information about the advantages and disadvantages of the company.