Latest Developments in Fashion Pr
Autor: starleigh3178 • March 14, 2012 • Case Study • 1,826 Words (8 Pages) • 1,428 Views
Latest Developments in Fashion PR
Introduction into latest developments in PR and New Media
Fashion brands and retailers regard PR as a function that delivers specific communications objectives in parallel with advertising, direct marketing and sales promotion, to achieve the overall objectives such as increased market share and sales (Jackson and Shaw, 2009:185)
New Media has paved the way for more user friendly, interactive and flexible forms of communication. This type of media is created for the people who have the attitude ‘I want to know right now’ therefore what they want can to found online on a specialist website about the topic, which is constantly being updated. This eliminates having to flick through a magazine past all the adverts to find what they are looking for. There is so much more information out there now available and online communities set up to enable the consumer to be part of the brand. Facebook and Twitter are amongst the leaders in the online communities.
The aim of this PR report is show the research, analysis and knowledge on PR and Marketing and the new media phenomenon.
The report will contain information on PR and Marketing and how they relationship is important to promoting the business. New Media will be investigated and described highlighting what is available and the effects and issues that they have on the industry. 360 degree Marketing will be introduced and examples made on this topic.
Marketing and PR:
Introduction:
Fashion brands and retailers regard PR as a function that delivers specific communications objectives in parallel with advertising, direct marketing and sales promotion, to achieve the overall objectives such as increased market share and sales (Jackson and Shaw, 2009, p.185)
Marketing refers to the process of creating a plan for a brand to sell by understanding needs, identifying and defining demand and developing, promoting the products to a customer.
PR is planned and continuous effort to establish and maintain relationships between a brand and their consumer. The main area in which Fashion PR companies interact, are with the Fashion Media. Journalists need fashion stories, editorials, features and products in their publications, websites or blogs to in order to satisfy their followers fashion interest. Fashion PR needs media coverage to help communicate with their consumers as well as creating brand awareness in order to gain new customers. The relationship with
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