Levi's Case Study

Speaking of jeans, Levi’s and Lee, earning good reputation, are popular among the world with customers, especially teenagers.

Brand concept

Levi’s set up its brand concept to make jeans stylish as a part of American culture, it has a long history designs the jeans for wild cowboy, the adventure gold diggers and American soldier; While Lee manufactures jeans with the concept to make customers feel comfortable and fit the human body, gestures and movements.

Customers

Mostly, Levi’s aims at selling jeans to man, on the contrary, Lee also put attention to woman.

Best products

Lee makes the best products in US factories, but the best jeans of Levi's are made in Japan.

Manufacture process

Lee makes the jeans in a traditional way, to make jeans classical and simple, nevertheless, Levi's even have over 60 procedures making one pair of jeans, it is much more complicated.

Price

Because Lee put effort in the special design to make jeans even close to your skin, especially making the woman look in perfect build, its price is always a bit higher than Levi's.

I will present two cell phones; one is Nokia E71, other one is IPhone.

First, if you want have an E71, you need to spend 2000 Yuan, but if you want to buy an IPhone, you must spend more than 5000 Yuan

Second, we are students, we want to our cell phone has entertained features, Like games, music player, video player, from this aspect speak. IPhone is a good choice, Cuz you can buy any game you like from Apple store.

Third, E71 has keyboard like computer, IPhone