Loo Alert

The purpose this paper is to ill straight what we can take out of the chapter and use for a product or service. I have a product called the "LOO ALERT" Which is a toilet paper warning device this is a new product and will have to go through a introduction stage and will use tools of marketing communication pointed (Page 7) the 4 P's that was also page 8 . I am also going to use the key features of the Integration of the marketing Communication from (Page 8)

Because The LOO ALERT is a new product I will have the use the 4P's of marketing which are Price, Product, Promotion and Place. To start off the 4Ps is Product which is the "LOO ALERT" a toilet paper warning device. Then Price this will be set, so consumers are comfortable and become repeat loyal customers. Place the LOO ALERT will be for sale initially at Home Depot, Lowe's, Walmart, and Target and other discount stores. Promotion for this new product will be advertised on the Sunday's paper via manufacturer's coupons besides promotion it'll get on each store weekly flyers and I will also attend Trade shows.

I will also integrate the 5 key points of the Integration of Marketing Communications (IMC). As Consumers are increasingly turning to multiple sources for information and companies such and internet and other devices. We as marketers have ac¬knowledge that simply turning up the advertising volume, the value of integrated marketing communications (IMC) is becoming more apparent.

Highly choreographed and targeted, inte¬grated campaigns draw upon the strengths of broadcast, digital media, online social network¬ing, advertising, direct mail, live experiences and other media to efficiently engage and move audiences through the sales cycle— wherever they live, work and play.

After years of with the (IMC) there is been an industry debate and ex¬perimentation, what has become clear is that IMC requires more than mere adjustment of tactical plans to include multiple disciplines. Truly integrated marketing changes the brand communications planning process and builds integration into the DNA of a campaign.

In today's complex business environment, organizations look to integrated marketing to create a more efficient and cost-effective approach to engag¬ing consumers and business customers, from the acquisition phase, through nurturing and loyalty.

In an integrated Marketing Communications we must also make Integrated Marketing Communications (IMC) have coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.

Honda, Inc. is launching a new hybrid technology vehicle, the Phantom, into the American market. To manage and market this product correctly, Honda must take advantage of an IMC program and specifically target the advertising,