Malaysian Airlines Strategic Analysis

The paper of strategic management analysis of malaysia airlines by izzatul on 27 may 2010. It contain 9 pages with 2188 words. The paper consist of analysis of malaysia airlines by their external and internal analysis. the external analysis contain the external factor of industry including politic, economic, social and technology while the internal analysis contain of internal factor for the company like strengths, weakneses, opportunities and threat. Strengths reflect Malaysia Airlines (MAS) competencies and capabilities of their core business which differentiate the company itself with other service company based on value, price and services. As we have reviewed and analyzed the strength of MAS, there are some sub points that can show the sequences of the strengths in Malaysia Airlines. A company's weaknesses are the things it does not do well or that other companies are doing better. From our evaluation, we found that although Malaysia Airlines had its humble beginning in the golden age of travel but this company is still having some weaknesses as what every business have. Opportunities are the openings in the industry which could be utilized by the company in order to make it much more favorable in the market. The areas of opportunities are higher customer satisfaction and the changes in customer preference. Threats are the elements from outside of the organization which could have negative effect on the company. There are some threats that will affect Malaysia Airlines such as economy, competitors, terrorism, and technology. Politics (from Greek πολιτικός, "of, for, or relating to citizens"), is a process by which groups of people make collective decisions. The term is generally applied to the art or science of running governmental or state affairs. It also refers to behavior within civil governments. However, politics have been observed in other group interactions, including corporate, academic, and religious institutions. It consists