Management and Strategy

In the Missions statement examples indicated there are very powerful statements used by the different organizations. Below are some of the strengths and weaknesses that I observed:

Johnson & Johnson:

Strength:

• J&J speaks to every entity of an organization and believes in being a corporate citizen as well. Their credo is strong

• The credo is a means of unifying management and assists in achieving the organizations objectives

• Provides values and a common set of goals

• The credo is a reminder of corporate citizenship, responsibility to their employees, shareholders, and customers

Weakness:

• The length of the mission seems to be very long and it can be difficult for someone to attempt to regurgitate it back

Missouri Botanical Garden:

Strength:

• The goals are expressed

• There is a purpose explained

Weakness

• The mission does not speak to corporate responsibility

• There is no link between the organization and how they intend to use the mission as a vehicle to guidance for reaching their goals and objectives

GE: (In Lieu of a Mission Statement)

• The letter speaks to where the organization wants to go

• Talks about cash generation and low cost

• How to increase organic revenue growth

• Developing a generation of growth leaders

• A commitment to investors

• Speaks to being a “WE” company not a “ME” company

• Talks about their strategic approach, customer relationships, and long-term thinking

• A positioning a strength

• Talks initiatives driving performance and competitive aspect of the organization

• Speaks to solving problems (customer, society, and itself)

Weakness:

• There is not a specific mission statement, employee would have to read the letter to stakeholder

• The mission statement (letter to stakeholder) lacks flexibility

• Due their not being a mission statement, the letter can change from year to year which may not send a clear