Management of Strategy: Subway

SUBWAY MALAYSIA

Submission date: 14 09 2015

Lecturer: DR TAN PEI KIAN

Prepared by:

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Table of Contents

1.0 Introduction        

2.0 Background        

3.0 Situation Analysis        

3.1 General environment analysis        

3.2 Industry conditions (Porter’s Five Forces Analysis)        

3.3 Description of key stakeholders        

3.4 SWOT analysis based on stakeholder groups        

SWOT Analysis of Subway as overall        

Capital stakeholders        

Product market stakeholders        

Organizational Stakeholders        

3.5 Summary of situation analysis        

4.0 Strategic options for the organisation        

5.0 Key Criteria        

6.0 Recommendation        

7.0 Conclusion        

8.0 Reference        

1.0 Introduction        

This report is about Subway franchise. Subway is a food and beverage industry that provides a healthy food mainly sandwiches with a variety of choices for their stuffing. There are also choices for those who were vegetarian. They also provide variety choices of cookies.