Management

      CONTENTS                                                                                                   PAGE

1. PART A                                                                                                           2

1. PART B                                                                                                           3

1. LIST OF REFERENCES                                                                                 6

1. Part A (498 Words)

        According to Reah (2002) headlines are summaries of newspaper articles that are written to attract readers. This essay compares various headlines used by different newspapers in the UK. The comparison is made based on the choice of words and language used to present the headline, only a few major points are discussed due to word limitation. Evaluating the comparisons made concludes the essay.

        Goddard et al. (1997) stated that reporters and editors usually use connotative words in newspaper headlines to manipulate and position the reader. Connotative words are words that have extra emotional meanings apart from their primary meanings and they are also known as loaded words (Goddard et al., 1997). One of the loaded words used in the various headlines being compared is ‘crisis’. In both The Guardian and Daily Mail headline, the word ‘crisis’ was used. Crisis is a negative word as it means that something is in difficulty (British National Corpus, n.d.). In this situation The Guardian and Daily Mail implied that the A&E service is not functioning properly and no longer efficient. Therefore by using the word ‘crisis’ the writer intends to manipulate the reader to think that a solution has to be provided. The word ‘crisis’ could have been easily replaced by a neutral word such as: situation.

        Among all the newspaper headlines it is only The Guardian that referred to someone. In The Guardian’s headline, the source to information was mentioned; the source was a NHS England medical director. It says that he or she warns that hospitals are not equally effective. In this case, the reporter or editor for The Guardian newspaper mentions what a professional in the field that is being discussed says, so as to show the originality of the information presented and also to position the reader against the two-tier plan. The reader will be positioned against the two-tier plan because it has been implied by The Guardian that the plan may not be effective according to a medical director. Also The Guardian used the word ‘warns’, which is negative, it was used by the writer to inform the reader that there is a high possibility of a failure in the two-tier plan.