Mango Case Study

Mango is one of the most well-known clothes retailers in the world and the most successful one from Spain. Although I was aware of the international awareness and presence of Mango, I was surprised about the large success that Mango had all around the world. Considering that they are now operating in more than 90 countries all around the world, it is very impressive how fast they have grown and how well their strategy that is based on internationalization has worked well for Mango. One of the facts that surprised me was how fast they were able to grow within Spain, considering that within the first 8 years they opened 100 shops all around Spain. When considering the growing importance of Internet today, it is crucial for a multinational company such as Mango to have a well working IT sector. When looking at the general development of online shops for clothes retailers, Mango was definitely one of the pioneers in that area as they already started their Internet department back in 1995 and have since constantly been building up and adapting to new trends.

Mango has decided to keep all their IT department within the company and is employing more than 100 people in their IT department that are responsible for the e-commerce sector of the company. Advantages are definitely that all the control over the company's actions is based within the company. This improves the speed of communication within the company and also makes sure that they have everything under control and are independent. By doing so they can also assure the highest quality standard for customer service and other related issues. Another issue is that outsourcing will always cost the firm more and often transition is complicated.

On the other hand, there are also benefits for outsourcing. Some of these include issues such as a lower risk for Mango as they give away some of the responsibility. It also allows them to focus on their main areas of responsibility. Since the companies who would take care of that area are very specialized and might have greater resources and experience, this might help improve the online sector for Mango.

I believe that Mangos decision not to participate in other platforms such as Ebay is a very good one. Keeping everything on their own website ensures them the highest possible quality for their products and the best service for customers.