Maram

Presented by: Nazanin Karimi, Minoo Mirhoseini, Mohammad Nikseresht

2.  Founded in 1978 in Dedham, Massachusetts  Product: Stolen Vehicle Recovery System

3. A unique patented system designed to assist law enforcement personnel in locating, tracking, and recovering stolen vehicles

4.  Sales in 1998: $ 74,502,000  U.S.: a distribution network consisting primarily of new automobile dealers (81%)  International: primarily derived from product sales  Licensing: from unaffiliated distributors

5. • Joe Abely (President and chief operating officer) & Mike Daley (CEO) • Strategy: expansion into more metropolitan areas, states, and countries where the combination of population density, new car sales, and vehicle theft was highest

6.  Strong consumer confidence in the LoJack brand  The extensive network of distributors  Sales and marketing expertise  Experience in the technology of tracking and position location  Excellent financial position

7.  LoJack’s long standing strategic partner in the development and manufacture of the Stolen Vehicle Recovery System

8. Abely had recently met with senior managers from MicroLogic to discuss joining with them in introducing a new monitoring and maintenance system for construction equipment

9. Bill Reagan (1977):  Owner of a mergers and acquisitions company  Selectman and police commissioner in Medfield, Massachusetts Concept of LoJack

10.  Frank Massa: president of a small electronic firm  Help to complete the patent application  Lack of the appropriate technical resources and time

11.  Potential investors: $250,000 in exchange of 40% of the company’s equity  MicroLogic: a ten-person product development firm

12. MicroLogic’s contribution:  Refine the product specifications  Design the entire system  Work with various government agencies to obtain the appropriate approvals  Convincing the FCC (Federal Communications Commission) MicroLogic received a total of $350,000 and 90,000 shares of LoJack stock

13.  In 1986, the system became available in Massachusetts as a market experiment  In 1989, the FCC allocated a police radio band for operation of a nationwide Stolen Vehicle Recovery Network

14.  MicroLogic: a contract for manufacturing the police tracking computers  Motorola: manufacturing the transponders that were installed in each automobile

15.  Financing:  $875,000 in 1983  $4.5 million in 1985

16. Some problems (1986):  Most of the money had been spent  Product development was not quite complete  Distribution system consisted mostly of two converted garages that served as retail outlets and handful of new-car dealerships