Market Leader in Competitive Strategy

Han Bo soliciting contributions / Dongmao Education and Training Center

A leadership position in the enterprise in order to remain the leading and dominant position in the market, generally from the action in the following three aspects: (1) try to expand the overall market demand; (2) to take effective defense measures and attacks to maintain now some market share; (3) expanding the market share. Introduce a market leader in competitive strategy the famous Nestle, for example here. 

The Nestle company dominating the market leadership has been able to, because it relentlessly perform the following principles. 

To understand the customer 

Nestle to study their customers through the persistent marketing research and gather information, including the final consumer and transactions. Around the world throughout the 20 Nestle's own research and development institutions. Research through a wide range of consumer preferences, Nestle found in different parts of people's tastes are different, so it is sold in Japan, the product is not the same product sold in Europe and North America. 

2, long-term outlook

Nestle spent devote great efforts to analyze any possible market opportunities and accordingly developed the best food, and then try to make it to be a successful long-term investment projects. Long-term negotiations in order to enter the Chinese market, you can see that their patience level. Up to 13 years after the dialogue, was allowed to enter China's Heilongjiang Province. Nestle in the Japanese market efforts from its investment will be seen, because it funds invested there some more relative to their current business. In Japan, and now it employs 2,300 people, operates four factories, and there are 20 co-production enterprise.