Market Research on Startups: Behaviors and Attitudes to Raising Early Stage Seed Capital

Market Research on Startups:

Behavior and Attitude towards Raising Early Stage Seed Capital

Summer Internship Report

Submitted By

Prabhat Ranjan Mahato

April – June

2016

TABLE OF CONTENTS

TABLE OF CONTENTS        

LIST OF TABLES        

LIST OF FIGURES        

1. INTRODUCTION        

1.1 BACKGROUND        

1.2 COMPANY PROFILE        

Brief outlook of various operations (or products/services) in the company        

1.3 NEED FOR THE STUDY        

1.4 PROBLEM STATEMENT        

1.5 OBJECTIVES        

1.6 SCOPE        

1.7 LIMITATIONS        

1.8 METHODOLOGY        

2. STARTUPS IN INDIA        

2.1 UNDERSTANDING STARTUPS        

2.2 HISTORY OF STARTUPS IN INDIA        

2.3 FUNDING SCENARIO        

2.4 GOVERNMENT INITIATIVES        

3. SURVEY        

3.1 BACKGROUND        

3.2 METHODOLOGY        

Questionnaire Design        

Rewards        

Survey Strategy        

Reminders        

3.3 ANALYSIS        

4. CONCLUSION        

5. REFERENCES        

APPENDIX 1 – SURVEY QUESTIONNAIRE        

Welcome Note        

Filter Question        

Background Information        

Funding Process        

General Information        

APPENDIX 2 – LOGICAL FLOW OF THE QUESTIONS        

APPENDIX 3 – CONTENT OF STARTUP INDIA MISSION ACTION PLAN        

LIST OF TABLES

Table 1 – Products offered by Growth Enabler        

Table 2 – Number of Respondents at various stages of Survey        

LIST OF FIGURES

Figure 1 – Indian Startup Ecosystem 2014-15        

Figure 2 – Key Development Matrix by GrowthEnabler        

Figure 3 – Startup Development Stages         

Figure 4 – Startups Raise the Fewest Number of Rounds in Last Four Years