Marketing Assignment

Market by individuals, families or organizations, they have their needs. And the ability and desire to purchase goods or services. Market segmentation is a group of people or organizations in the market range, sharing one or more characteristics, and led them to a common product demand. This will be a a heterogeneous large market area divided into meaningful market and similar market and can be considered as many small homogeneous groups or market segments, called market segmentation.

The mainland's domestic market is very large population of over 1.2 billion, while the economy has taken off, but the continent is vast, the gap between the rich and the poor, and the spending power each has different inland and along the southeast coast of the Yangtze River Delta, etc. have a great gap between the population density is around so that enterprises attach great importance to the problem. Therefore, in this seemingly readily available market pie, or there are many dangerous variables. Therefore, to be able to successfully profit must clearly want the market to do division to identify the main marketing objectives, plus people on the mainland advocating brand , as the product can be a clear positioning, will be able to accurately into the hearts of consumers. In general, market segmentation variables include the following four characteristics by Ganso food, and we discussed which affect a large variable

(1) demographic variables (eg. age, income, occupation, education level )

(2) geographic variables (eg. city size, population density)

(3) psychological variables (eg. values, motivation)

(4) acts of variables (eg. the use of timing, frequency of use, purpose of use, loyalty)

The target market of selected

    Since most primitive Ganso's mochi, consumer positioning in the Chinese region, and the Chinese region's largest market is the Chinese mainland. Although after Ganso entered