Marketing Kfc

Marketing is the right product to the right customer, at the right place, at the right time and the right price through right communication and promotion. Marketing is often dynamic, challenging, and rewardign it can also be frustrating and even disappointing. But it is never dull.

In KFC all the Marketing efforts (Product Planning, Pricing, Distribution and Promotion) are designed and combined in a coherent and consistent way. They have the updated knowledge of market situation. They keep eye on actions of the competitors. They consider that all employees are potentially good, responsible, helpful and trustworthy and they given them opportunity for growth, self-control and personal responsibility.

They know that teamwork and collaboration generate a greater volume of production than does destructive interpersonal competition. Now, Kentucky Fried Chicken captures a maximum market share. This is only due to excellent marketing strategies adopted by the organization.

Marketing department is the admin and most active department of the Kentucky Fried Chicken it perform all the key activities of the business. The basic purpose of the marketing department is to advertise its products in the market and keep eye on the competitors that what they are doing. The department introduces the new policies and satisfying the customers.

The body of the department is comprised of Marketing Manager, Assistant Marketing Manager and Planning Manager.

Mission

• to be the leader in western style quick service through friendly services, good quality food and dean atmosphere.

• committed to customer satisfication through offering high quality with excellent services and good value.

• great pride in serving each other. Our customer and our communities.

• seek