Marketing Orientation

Fatou Miyouna

Professor Gross

Marketing Principals

22 September 2017

Marketing Principals

Marketing Orientation

I have worked for Wendy’s for about three years and the only thing I remember about my interview was signing a bunch of papers and then going straight to the kitchen to begin my training as a crew member. There was little insight of any mission statement, so this assignment allowed for me to actually see what the company I worked for is actually about. Their vision goes like this “When everyday people sort through all the “spin” there is one quick-service restaurant that is “A Cut Above” … that’s Wendy’s… we stand for honest food… higher quality, fresh, wholesome food…prepared when you order it…prepared by Wendy’s kind of people…people that believe this My Wendy’s…we do it Dave’s Way…we don’t cut corners.” From the looks of it, Wendy’s seems to be in touch with the value of their customers because their mission statement is very intuitive with what their customers desire such as fresh, wholesome and fast. Working for Wendy’s, I can tell you from a co-worker point of view that the company takes pride in getting to know their customers and what they like from filling out surveys about their experiences, to paying participating customers to try sandwiches that the company might sell, a number of things.

Career Opportunities in Marketing

Out of the two careers I am about to list this may be the most appealing to me which is the positon of an advertising manager. This position sort of separates into two categories, the media director who uses creative ability to spark interest for products and services. This goes as far as campaigning, such as the use of social media to reach a platform. Account executives being the second category do not engage in any of the creative processes or media output but rather overlook the whole budget of the production. Not only does this positon require you to be creative but also to be in-touch and require you to be adaptable to certain target groups. Personally, I enjoy challenges. I feel like it makes your job more fun if you are faced with a problem and your job is to find a solution and that’s exactly what this career entails. You must also remind yourself that there are others in the same field working for different companies trying to reach the same platform with the same tools and so being creative… which I am will allow for me to excel in such a position.

The second marketing career I would pursue would be a promotions manager. These careers seem to have one thing in common and that is the use of using creativity! A promotions manager sort of sounds like what it sounds but the details are far better. This career requires managers to develop a plan and execute the plan by using outlets of media such as the internet, store displays, and different social medias, etc. This gets people excited for company products and services. For example, Apple just displayed a preview of their IPhone 8, 8 plus and X on different social media outlets such as Facebook, Twitter, Instagram, and Snapchat. That was all thanks to the promotion managers achieving the goal of getting the word out about the new IPhone release. Apple conducted a live-streaming video as it released details about their upcoming collections of gadgets all thanks to their promotions team.