Marketing Plan Example

Sean Quinn

2 Girls Taxi, LLC

Mission Statement:

To satisfy all you’re your transportation needs in a safe luxurious atmosphere….

Description

2 girls taxi, LLC is located in the kc metro area.  We are fully licensed and insured our vehicle’s we do site seeing tours, airport transfers, shopping trips and just a ride out on the town.   We offer several luxurious packages including drinks in our state of the art pink Cadillac’s fully loaded. And up to customer needs.  We provide reliable, timely, and safe cab services by using complete in-car credit/debit/ access or cash.  

What differentiates us from our competitors we are going to offer available alternative to existing taxicab services by having a clean and well maintained vehicles in a friendly and fun environment

Our target market would be business people and anyone that wants to take a taxi and not have to drink or drive or drive there own car and to sit back and enjoy a nice evening out and to provide sensational transportation to our customers needs and wants in a timely safe matter.  A man driver would drive the woman clientele and a woman driver would drive the men.  

The company’s management philosophy is based on responsibility and mutual respect. 2 girls taxi has an environment and structure that encourages productivity and respect for customers and fellow employees.  

The 2 Girls taxi team is organized into two groups:

1. Taxi cabs- the taxicabs division will consist of the fleet taxis, driver owned and company owned, the call center and administration.  Overall, 2 Girls taxi will have approximately 5 – 10 employees in this division.  The management of all daily operations within 2 Girls taxi will be handled in this division.  Mr. Quinn the CEO, will be responsible for the purchase of vehicles and dealing with vendors and suppliers.  There will be 5 to 10 employees in the call center two supervisors, 2 dispatchers, an office manager and a data entry clerk, and an employee responsible for accounts receivable/payables.  

2. Maintenance and Repair Service’s- this division will deal with the maintance of vehicles.  Drivers will be charged at discounted rates for tune-ups, wheel alignments, and other repairs.  This division will be staffed with 5 employees to begin with.  

Key Employees:

Mr. Sean Quinn President and CEO

Ms. Debbie Shelton, Senior Vice President

Ms. Jennifer Darrow, Call Center Supervisor

Personal Plan Projected Payroll

Taxi Cabs & Administrative

2014

$108,696 total people 7

2015

$365,217 total people 15

2016