Marketing Plan Segmentation

Marketing Plan: Segmentation

Generation Z (Post-Millennials) – This generation will witness the rise of massive open online courses aimed at unlimited participation and open access via the web. They were born with smartphones in their hands, growing up with technology that is highly sophisticated in a computer environment and will be computer savvy. They are comfortable with technology and interacting on social media sites for most of their socialization. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities.

Demographics

Year born: Mid 1990’s to early 2000’s

Age: 16- 21

Education: High school, College

Technology Use: 51 to 72%

Psychographics for Gen Z

Highly self-directed demonstrated by a strong desire to work for themselves.

Intend to attend traditional college but may stay longer for an increased salary.

Instrumental in the shift towards online learning.

The majority of Gen Z (81%) believes it is important to obtain a degree.

Generation Y (Echo Boomers or Millenniums) – Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc. They are technology savvy and advanced in readiness to use new technology. Gen y has unique characteristics that affect learning in positive and negative ways to ensure success. Generation Y is likely to inappropriately