Marketing Plan Tm

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UNIVERSITI UTARA MALAYSIA

OTHMAN YEOP ABDULLAH (OYA)

GRADUATE SCHOOL OF BUSSINESS

MARKETING MANAGEMENT

BPMM 6013

CASE STUDY :

TM STREAMYX COMPLAINS

LECTURER :

DR. MARIA BINTI ABDUL RAHMAN

NAME AND MATRIX NO :

Table of Contents

INTRODUCTION1

1.1 Company Decription2

1.2 Vision, Mission and Objective2

        1.2.1 Vision2

        1.2.2 Mission2

        1.2.3 Objective2

1.3 type here3

1. Company Description

Telekom Malaysia, commonly known as TM, was established as Telecommunications Department of Malaya in 1946. Telecommunications Department of Malaya was then merged with the Telecommunications Department of Sabah and Sarawak to form Jabatan Telekom Malaysia (JTM) in 1968. In 1984, JTM was corporatized and transformed to Syarikat Telekom Malaysia Berhad (STMB), the first Malaysian private company. STMB was then rebranded in 1990, changing its name to Telekom Malaysia Berhad after the company was listed on the Main Board of Bursa Securities.Nowadays, TM has become the leading telecommunications company in Malaysia which has more than 28000 employees and market capitalization of more than RM 25 billion.

        TM is principallyengaged in the activity of establishment, maintenance and provision of telecommunications and related services. It provides a wide range of communication services and solutions in broadband, data and fixed line, pay television and network services. TM operates and provides its offerings through different brands. With its Celcom brand, TM provides its mobile communications services to its customers. Besides, TM offers Internet access services under the TM net and Streamyx brand. While the wireless broadband Internet access network services are provided through TM net Hotspot. The wide range of services provided allows TM to serve and retain customers from four segments, which are mass market, managed accounts, global and wholesale business, as well as shared business or other.  

        TM is managing and controlling its business through two separate entities, which are TM and Axiata Group Berhad, which was formerly known as TM International Berhad (TMI) beforeit was renamed in 2009. TM has control over all business related to domestic fixed line, internet and broadband service and other ancillary business.Axiata Group Berhad is assuming control of TM’s regional mobile services and all of its international operations.

TM looks forward to continue serving customers with comprehensive suite of offerings, delivering a seamless digital experience and integrated business solution to meet customer lifestyle and business communication needs. In 2008, TM had signed a Public-Private Partnership with government to initiate a High-Speed Broadband (HSBB) project. This project allows TM to provide high speeds broadband of 10 Mbit/s to 100 Mbit/s to residential customers and up to 1 Gbit/s to high economic impact business. The project was come to a success when UniFi, TM’s first HSBB service was launched in 2010. Now, UniFiwas recognized as one of the fastest and lowest cost in the world. In 2015, TM once again awarded by the government to run phase two of High Speed Broadband (HSBB2) project as well as the Sub Urban Broadband (SUBB) project to provide network services.