Marketing Plan
Autor: ddcal • June 12, 2012 • Essay • 362 Words (2 Pages) • 1,057 Views
. Action programs
The season of construction industry often lays from June to December. In order to prepare for our innovative product, we create the time line including preparation and activities for the first year.
Product will be officially available at February, 2013
A. From November 2012 to February 2013: Preparing, reaching some big construction companies.
- We will introduce the new construction product via exhibitions
- Brand building via sponsoring
- Hold seminar about new product, invite government companies, essential construction companies (tổng công ty xây dựng Sông Đà, 4 example), receive very first orders
- Build up the sale representative department (10-15), send them to big customers.
(From January 2013- February 2013): rarely advertising via Radio (VOV giao thông- Hà Nội, Haiphong)
B. From February to the end of May.
* February: Launching new product.
- Advertising: radio advertising (advertise in other regions such as ThaiBinh, NamDinh etc), sale people, newspaper. (to reach middle project and household construction)
- Sale: direct supplying the big clients (who ordered at part A)
- Starting build up the distribution networks which is focusing on North Vietnam.
* February to the end of May
- Continue the advertising program and enhance it to new regions (ThaiBinh, QUang Ninh, etc), reduce the sponsoring activities.
- Building Northern distribution network:
+ Directly supply
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