Marketing Report: Bmw 7

Table of Contents

1.0. Qantas and Marketing Strategies 3

1.1. About the Company 3

1.2. Product and Services 3

1.3. Competitor Analysis 4

1.4. The Market 4

1.5. Market Segmentation 4

1.6. Promotional Strategies 5

1.7. Qantas Promotional Mix 5

2.0. Conclusion 6

3.0. Referencing..................................................................................................................6

1.0. Qantas and Marketing Strategies

1.1. About the Company

Qantas is the second oldest airline in the world. Qantas and its regional subsidiaries carry more than 30 million passengers a year, connecting Australia to 81 destinations in 40 countries worldwide. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services". Qantas has built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service. Today, Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. (Mega Essay, 2005) “In 1967, QEA changed its name to Qantas Airways Limited, the name under which it has operated ever since. Along with its Kangaroo symbol, Qantas is one of Australia's leading brands, with a proud history of reliability, safety, engineering excellence and customer service.” (Webjet)

1.2. Product and Services

Qantas Airways is principally engaged in providing transport services at both international and domestic level. It is also engaged in the provision of time definite freight services. Qantas focuses on selling of international